[ROLE]

Visual Designer
Social Media Strategist

[CREDITS]

Lin Thu Hein (Founder)
Sim Fernandez (Content Strategist)
Bella Luk (Email Communications)
Karina Leung (Content Specialist)
Miya Takeuchi (Engineering Intern)

[ABOUT]

Designing, managing, and publishing original, high quality social media content for a non-profit organization working to reduce energy inequities in marginalized communities.

[background]

what is atutu?

Atutu is an international non-profit that aims to dismantle energy inequalities for marginalized and indigenous communities worldwide, striving for a future where energy independence is a human right.

[case 01]

giving tuesday fundraiser

I led a 4-week marketing initiative to fundraise to provide reliable and sustainable energy access to a rural community hospital in Myanmar by
donating to Atutu.

I created graphic collateral for 6 posts, including 2 short-form videos.

[OUTCOME]

I designed and led a Bingo crowdsourcing fundraiser on social media which contributed to 12% of the total proceeds.

We ended up surpassing our initial fundraising goal, and the installation for this Myanmar hospital is underway.