[Role]
Designing logo, branding elements, and package design for swimwear brand.
[About]
Papercut is a swimwear-first brand that champions an edgy, captivating look. Some of it’s thematic undertones include western, gothic, rock, and supernatural aesthetics.
[Tools]
Figma
Adobe Photoshop
Adobe Premiere
[Client]
Kela Sowell
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Designing a visual brand identity to support Papercut Swim in standing out from the apparel retail market by creating a memorable brand identity that differentiates them from their competitors. Papercut needs to communicate an edgy and alluring, yet timeless aesthetic.
Creating a logo by selecting and building off of font typeface "Director's Italic." Director's calligraphic style makes it both memorable and bold, highlighting the brand's edgy and sharp themes.
final deliverables
The logo I designed currently appears on the swimsuit sets themselves, clothing hang tags [Fig 03], and on garment bags [Fig 01 & 02].
[Fig 01] Garment Bag
[Fig 02] Garment Bag
[Fig 03] Hang tags
Connecting to the subtle, yet alluring tones of Papercut swim, this custom logo incorporates sharp cuts that begins and concludes each letter.
color palette
Papercut’s primary colors are subtle black, white, and grey tones, to highlight the bold red tones that alludes to a mysterious, alluring, sharp aesthetic.
